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The First Step to Making a Change

The First Step to Making a Change

She sat across the massive steel desk from me, flipping back and forth through pages in the manila file folder “You’re never gonna change.” My cheeks were flaming red, matching the temper that had boiled the surface moments ago. Those words ping-ponged in my...
Grow Your Audience with a Powerful Freebie

Grow Your Audience with a Powerful Freebie

Grow your audience with a powerful freebie that will hook your ideal client and keep them coming back for more! Your audience is hungry for answers.  They are searching for your solution.  Billions of Google searches happen every minute of every day.  No matter what...
Give Your Audience a Roadmap to Success

Give Your Audience a Roadmap to Success

Give your audience a roadmap to success and they will keep coming back for more. When anyone begins an epic road trip, they make a plan. They decide on a route, and they follow the landmarks and they stay on course. You don’t wake up on a Sunday morning, hop in...
Three Key Elements to a Stellar Checklist

Three Key Elements to a Stellar Checklist

There are three key elements to a stellar checklist. Do away with complicated checklists that confuse and frustrate your audience! These three elements will change how your audience engages with your next freebie. K Key #1:  Make it easy to read!#1:  Make it easy to...